Driving loads of traffic to your website is perhaps one of the worst kept secrets that any successful Internet businessman has. I don’t know if it’s such a big secret anymore, although sometimes I still see e-books being sold to unsuspecting newbies, trying to convince everyone that it really is a secret to online business success.
Any successful website must have lots of traffic, period. It doesn’t matter if it looks great; you won’t make a dime off of your site if nobody visits it or buys your product. You will only earn money from your site if those two things happen. That’s why after publishing your site online, you need to go after traffic.
If you have a regular and sizeable flow of traffic to your site, there will be a percentage among your visitors that will buy your products or pay for your services. Therefore, it’s a logical conclusion that the more visitors your website gets, the greater the chance of people buying something, which also means more profits rolling in.
You don’t have to build a huge site for it to be a success. I have seen countless one-page websites that are making more money that their multi-page competitors. Of course, there are also large sites with several pages that don’t even get a hundred visits in a day. That’s why it’s always a good idea to target a specific group of users, in order to get hits from people that are actually interested in your services or products. Sometimes you can get a few sales from untargeted traffic, but it’s erratic at best. If you want to maximize your earnings, you need targeted traffic.
I believe that in certain situations, you have to spend some money to earn money. Some businesses even take it to the next level, where your earnings can depend on how much money you spent. Does this sound like nonsense to you? If you can bear with me for a short while, I can easily explain this concept to you.
One of the best ways to find people and bring them to your site involves advertising. Yes, of course there are several ways to promote your website for free, but you can get better targeted traffic by using paid advertising. And right now, one of the best ad programs offering this kind of service is Google Adwords. You have to pay a small fee for every keyword you use, but it’s worth it.
If you didn’t know it yet, several businesses are already using Google Adwords to send their pre-qualified and targeted visitors to their websites. Targeted traffic and pre-qualifications improves your chances of selling something, since the visitors are already interested in what your site has to offer. Adwords is effective since you can use the keywords that are most relevant to your site. When a user searches for certain keywords that you’re using, the ads with your keywords appear on the search results page.
When one ad gets clicked by a search engine user, the advertiser is automatically charged a set amount. This fee was set beforehand by the advertiser himself, reflecting the amount he is willing to pay to Google for the use of that keyword. With all that’s been said, Google Adwords remain a great option for online entrepreneurs.